brand brand brand brand ad brandeum

(Naming cont'd)- Just in case you happen to think "Brand Union" is actually a good name, you might want to consider that one essential step in the naming process is to look at competitive names.

If they had done so, Enterprise IG would have found Brand Design, Brand Doctor, Brand Evolve, Brand Evolution, Brand Forward, Brand Juice, Brand Ladder, Brand Link, Brand Mavericks, Brand Mechanics, Brand People, Brand Positioning, Brand Salt, Brand Scope, Brand Sequence, Brand Slinger, Brand Solutions (Ugh!), Brand Taxi, Brand Velocity, Brand Institute, BrandIron, BrandEquity, Brandopoly, Brand A, Brand Diva, Brandstorm, Brand Up, Brand Now, and probably many more. And those are just ones that start with "brand."

"One Hundred Monkeys," by contrast, got it right.